How to Cost and Launch a Resident Amenity Programme
Deliver value-added amenities that justify premium rents without eroding NOI.
Amenity programmes are no longer optional in competitive urban markets. The key is balancing experiential value with operational efficiency.
Start with resident personas
Survey your target demographic to understand their priorities—coworking access, wellness classes, or family-friendly services.
Build a modular budget
Combine fixed costs (staffing, software) with variable event spend. Track utilisation and sponsor partnerships to offset expenses.
Launch with a pilot calendar, measure attendance, and iterate based on feedback.
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