London Rental Market Outlook: Q1 2025 Indicators
Market Intelligence & Insights · January 28, 2025 · AKTONZ Team

London Rental Market Outlook: Q1 2025 Indicators

Spot the supply, pricing, and demand trends shaping prime London lettings as we enter spring 2025.

Renter demand remains resilient across Zones 2 and 3, but growth is bifurcated. Corporate relocations are rebounding, while price-sensitive segments are favouring professionally managed stock with inclusive services.

Key indicators we are tracking

  • Enquiry volumes: Up 8% quarter-on-quarter for two-bedroom units within 30 minutes of major transport hubs.
  • Void periods: Averaging 11 days for concierge-style buildings versus 18 days for unmanaged stock.
  • Incentives: Rental incentives are limited to rent-free periods of one week, primarily in new lease-up schemes.

Investors should prioritise sustainable retrofits and energy efficiency messaging, which now feature in 62% of tenant enquiries.

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